Animated flat disc

Thomas Edison early Phonograph

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Columbia Phonograph Company

With Thomas Alva Edison acquiring the Columbia Phonograph Company back in 1890. then round about Ten years after Edison acquired the Colombia Phonograph Company, Emil Berliner Gramophone Company merged with The Victor Company in 1900 a few years later the company developed into the famous Radio Corporation of America that became known as RCA Victor. Thomas Edison's first phonographs were hand cranked, which made a single standard speed virtually impossible, there was always going to be different speeds with hand cranking system. The listener to record would cranked the machine at whatever speed "sounded right," which usually worked out to around 80 RPM That was slow enough to get five minutes of material then, as now, the average length of a popular song onto one of Thomas Edison's five inch cylinders.

When Emile Berliner invented his flat disc record in 1888, he designed it to meet the loose standards of the Thomas Edison cylinder five minutes of playing time at 70 to 80 RPM. Years later in 1931, RCA Victor decidedly ruined an attempt to be the first recording company to put 33 1/3 RPM system on the market, but they got cold feet and withdrew the attempt to sell 33 1/3 RPM. Then Columbia Records introduced Dr. Peter Goldmark's new "microgroove" 33 1/3  RPM system again in 1948. Columbia cannily pushed the new 12inc 33 1/3 "LPs" to classical musical collectors, purposely aimed at the university longhair listener who now could relax to an entire movement of a symphony without having the aggravation of  getting up out of his seat every five minutes to change discs. Just as Emile Berliner had tailored his flat disc to meet the standard of the Thomas Edison cylinder phonograph.

 

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