No sooner than the brass horn was adapted to the painting it was snapped up by Emile Berliner's Victor Gramophone Company. It was widely believed that Nipper was born in 1884; but an accurate date of his birth was unspecified, as no one really know for sure exactly the date of Nipper's birth, but that in itself did not matter! The Nipper painting with the brass horn help to put the Victor Gramophone Company on the world wide scales of the map. However, it was later found out through researched evidence into Nipper's life as a dog suggested that the little fox-terrier was born in same year of 1884!
Subsequently thereafter, the Nipper trademark logo appeared on record needle tins, sales sponsorship novelties and company literature together with letter headings.
Barraud then decided to rename the painting; His Master's Voice and tried to exhibit it at the Royal Academy they blatantly refused; they did not think much of his painting. Barraud continued in his efforts in trying to offer the painting of Nipper for reproduction in magazines but as usual, he was unsuccessful in his plights. Francis Barraud died at the age of 69 on the 29th August 1924 having painted a total of 24 copies of his most famous work. Nipper and the brass horn. Following death of the painter Francis Barraud.
Other artistic portrait painters carried on with the traditional painting of Nipper until near the end of the decade. In the United States and Canada, Emil Berliner, the inventor of the flat disc record, registered "His Master's Voice" as a trademark. Barry Owen agreed, as he did in 1904 when a similar request was made from Japan. Some eighty years later, when the appearance of the Compact Disc provoked recording companies to manufacture CD's for the world market. Hence, EMI had paid the price with total regrets in losing its rights within these two vital territories.