EMI Classics was created as a successor to "His Master's Voice trademark. All during the "HMV lost of territories. Thomas Edison: Thomas Edison was a busy bee. He had produced records that were thicker and contained more grooves per inch making the music sound louder. Thomas Edison's flat disc records also played longer than the contemporary 78rpm discs of Emile Berliner but, they could only be played on the Edison's built phonographs because he wanted have total control of distribution and manufacturing rights in the US recording industry!
Thomas Edison's machines was a completely superior machine all round compared to the Emile Berliner's Victor machines. Instead of the use a steel needle that needed to be replaced very often, Thomas Edison hard work saw him developed a diamond stylus that never needed changing. Now, Thomas Edison was in serious competition with Emile Berliner. After all is said and done, Francis Barraud's paintings of the dog Nipper survived to become one of the world's best known trademark, the dogs picture appearing on everything imaginable, even including things that were undoubtedly, unimaginable to the naked eye! The Victor Gramophone company went on an all out worldwide advertisement!
Victor began spreading little Nipper dogs about all over and in any country that was willing to support the little Nippers by trading with the Victor Gramophone Company. Nipper ornaments such watch fobs, record holders, needle tins, ladies compacts, letter openers, thermometers, clocks, paper fans. One could solve a jigsaw puzzle of the Nipper trademark painting with pieces die cut in the shape of little Nipper dogs. You could even manoeuvre your car while peering over your Nipper hooded ornament. Anything that would fit the Nipper trademark image, was highly thought of!